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Details for each outcome on the search string used in the systematic review approach, refined inclusion and exclusion criteria, data extraction template and PRISMA diagram are given in Supplementary Information 1
Brand tone communicates valueswhether traditional, modern, refined, or accessible
In the 90s, the ads portray cigarette smoking as trendy, sexy, and exclusive, with photos resembling stills from Sex and the City or any other show you cant watch on basic cable
The tobacco industry has played a significant role in promoting heated tobacco products as alternatives to traditional cigarettes, often highlighting their potential to reduce harm while still maintaining market share
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